Japan will push traditional handicraft industry to the world in the background of high demands from overseas.

Visitors to Japan goes on increasing and binge shopping by Chinese visitors have flourished Japanese economy and tourist industry. The movement of pushing traditional handicraft to the world by teamwork between government and companies is so active. Government and municipality begin supporting craftsman's overseas development in earnest. Online shop specialized only in Japanese special high quality handicrafts pricing millions of yen is planning to open. The person involved expects "It is very good chance to stimulate more consumption in Japan that foreign visitors who attract Japanese traditional handicrafts "

"JCRSFTS" which is online shopping site specialized in handling Japanese traditional handicrafts managed by "Navibird" is planning to line up high quality handicraft product pricing millions of yes as one-of-a-kind item such as a cloisonné terrestrial globe, one-knife carving chessboard.

Their first objective of sale is 100 million yen within a year. The CEO of Navibird said "Our target is rich people who lavishe buying high quality crafts which craftsman made at full force with no thought of profit."

According to Ministry of Economy,Trade and Industry, high quality brand of fendi and gucci is dealing in handbags decorated by embroidered design and Lacquer which is made by tying up with Japanese traditional craftmans so Japanese traditional craft work is very popular.

The Kansai Bureau of Economy has worked on their unique policy appealing Japanese traditional crafts through website with announcement of exhibition and seminar since 2013http://www.designkansai.net/cc/ and will begin developing overseas and domestic markets as observing preferences of foreign demands in 2015.

Kyoto prefecture and kyoto city established the craftsman's contest on the purpose of developing and supporting comprehensive skills of them not only in the field of making handicraft but also the field of marketing and sales. The attitude of this contest will not stick to traditional formality and shape of products but also evaluate brand-new innovative product development out of traditional box.