You need to make a system of attracting customers other than to pressure promotion or sales to them

When we think about sales I think pressure promotion will not match the needs of trends these days. It will be more attractive and realistic way for you to make a firm system of gathering people than to push selling to someone. You always need to focus a point that people hate to be promoted persistently something even which is interesting to them.

  • To persuade the person who looks unwilling to listen to your talk into buying what you want to sell.
  • To sell products by just your will power and not to think out the strategy of how well and easily to attract people to buy

Such these methods of sales or promotions may keep customers away from you.

Here is good example that my friend who was bad at selling even though was a salesman recorded top sales at a insurance company with small idea which has changed his behavior at all.

He was short , young , very quiet and very shy so he was clumsy in speaking. He is not such a person as who has fully self-confidence on communicating with somebody to sell and promote product aggressively so he is not talkative and fluent speaker but just quiet gentleman.

Unbelievably he recorded top sales at a Japanese insurance company. How could he change his mind and come up with a creative idea which led him to top sales?

The first thing he did was to narrow the target and adapt himself to the community of the target and focus on devoting himself into what people need somebody to help in order to gain trust from prospective target little by little.

He joined every evens held by a residents' association of where he lives and support everything as much as he can help for them like going patrolling to prevent crime from his town and cleaning up around the town and volunteering joining a member of the board of a a residents' association.

He smilingly worked very hard for a residents' association every day. What do you think happened to him a year later?

His neighbors showed their interest in him about why he supported them so hard and people who asked him,
"What do you do?"
naturally went on increasing. Then he finally told them that he was selling insurance and he could naturally offer free consultation about insurance to them.

He has one of the honorable result of getting steady trust from neighbors by supporting them much harder than anybody else in his town.

And the structure of insurance products is so complicated to choose appropriately that prospective customers needs help to understand.

Neighbors who felt worries and doubts about the insurance they signed up for came visit to him to get his free consultation one by one.
He ended up making the best result in the sales division. Without exception, you also must feel much easier and more relax to ask your worries to your friendly neighbor who works hard for neighbors every day and is familiar with insurance than to unknown salesman whom you've never met before.

Of course, you at least need such communication skills on approaching prospective customers that....

  • You should have a smooth tongue
  • You should be good listener
  • You should be a good understanding person


which is even very important factor.
However, a quiet person like my friend who is totally different from an active salesman that people generally imagine can make a explosive result by means of simply structuring and winning the trust from neighbors.

  • To persuade the person who looks unwilling to listen to your talk into buying what you want to sell.
  • To sell products by just your will power and not to think out the strategy of how well and easily to attract people to buy


To achieve your sales goal by above methods, I think it's pretty difficult unless you should be always full of vitality with as high sociability as catching people's heart unconsciously although their attitude want clearly to stay away from you.

Don't you feel you can achieve your sales goal in his way, do you?
As I said, pressure sales is not trends now. People hate it. So if you want to rise your sales result, there are 3 things you need to make a conscious of before approaching prospective customers.

  • Narrow your target
  • Look for the place you can make the most of your strong point and merit
  • Think out how you can make prospective customer happy without a talk of sales
  • Do not make fun of the process of getting trust from people which is not directly related to your job.


"Not selling but buying."

This is the ideal condition on sales and gathering people.

Why don't you develop your own unique sales idea by mean of referring to his sales idea.