Nissin known as the brand of "cup noodle" announced the launch of new product named "pasta style" on 22nd developed as one of cup noodle brand. They will start selling on 29th in Japan. They prospect and target the demand of woman who have hardly eaten cup noodle at the age of 20 to 40.
2 kinds of "pasta style" plan to hit the shelves in each stores. One has tomato sauce based flavor named "bolognese" and the other one has very good garlic flavor named "vongole". The thickness of noodle is twice as large as that of ordinary cup noodle because of providing springy texture. Instead you need to wait for 5 minutes to be ready for eating, plus you need to drain hot water out of the cup.
A manufacturer's recommended price is going to be 198yen without tax, whose price is 18yen higher but they set the price around the standard of instant noodle market.
Nisshin also announced that "we will develop women demand of instant noodle with pasta style product." They will aggressively approach the products like yakisoba and ramen without soup which is necessary to drain hot water out of the cup in the process of making.
2 kinds of "pasta style" plan to hit the shelves in each stores. One has tomato sauce based flavor named "bolognese" and the other one has very good garlic flavor named "vongole". The thickness of noodle is twice as large as that of ordinary cup noodle because of providing springy texture. Instead you need to wait for 5 minutes to be ready for eating, plus you need to drain hot water out of the cup.
A manufacturer's recommended price is going to be 198yen without tax, whose price is 18yen higher but they set the price around the standard of instant noodle market.
Nisshin also announced that "we will develop women demand of instant noodle with pasta style product." They will aggressively approach the products like yakisoba and ramen without soup which is necessary to drain hot water out of the cup in the process of making.